Smartwares Group is a leading provider of thoughtfully designed appliances and home solutions that enhance and simplify everyday life. Through its well-known brands Princess and Tristar, the company offers a comprehensive range of products across categories such as breakfast, coffee, food preparation, household, personal care, modern cooking, and climate. Smartwares serves major European retailers through its established presence across the Netherlands, Belgium, Germany, France, Spain, Portugal, Italy, the Nordics, and the UK, while also reaching customers in the APAC, MENA, and export regions.
Our investment
We invested in Smartwares Group in 2001 alongside NPM to help the company further strengthen its market position in affordable consumer safety, lighting, and home products. Together, we aim to drive sustainable growth through innovation, portfolio development, and continued international expansion. Our partnership supports Smartwares in realising its ambition to make everyday life more comfortable and accessible for consumers worldwide.