H2 Equity Partners (“H2”) is pleased to announce that it has agreed to acquire a majority position in Plutosport. Plutosport is a fast-growing, pure online retailer of sports and athleisure footwear, apparel and accessories. Plutosport sells a wide range of products in sports and athleisure through both its own websites in The Netherlands, Belgium, Germany and France as well as through market places in Europe.
Plutosport and H2 have developed a growth strategy for the upcoming years. H2 will provide support to further develop the company and to implement the growth strategy.
In this transaction, the current owners / the senior management team roll over as shareholders and will continue to manage the company.
Peter van Leersum, Partner at H2 Equity Partners:
“H2 has been impressed with the positioning, the sourcing model and the efficient marketing model of the company. Being a pure online retailer, Plutosport is well positioned to benefit of the ongoing transition from offline to online retail and to continue its growth path. H2 is excited about the possibilities to enhance further growth and we look forward to work with the entire Plutosport team to realize its ambitions.”
Geert Gruppen and Monique Broere, founders of Plutosport:
“We are pleased to welcome H2, an experienced investor, as a shareholder of Plutosport. We believe H2 will help Plutosport in realizing its ambitions and to further strengthen the business for its employees and stakeholders.”
Plutosport is an online retailer of sports and athleisure footwear, apparel and accessories. Plutosport was founded in 2005 and has quickly become a major pure online retailer based in the Netherlands. Plutosport offers quality footwear, apparel and accessories from A-brands for attractive prices throughout Europe. Plutosport is a young, enthusiastic company and providing optimal service and quality are top priorities. For more information please visit: www.plutosport.nl
About H2 Equity Partners
H2 Equity Partners, founded in 1991, is an independent investment firm. H2 focuses on medium sized companies that are uniquely positioned and provide significant growth potential. H2 offers these businesses a combination of capital and active support to realize untapped potential. H2 has a robust, multi-sector track record in building stronger companies, with a sustainable competitive advantage and profitable growth. The investment by H2’s Amsterdam team are funded through its most recent fund, which was launched in July 2019.
In this transaction, H2 was advised by Lexence (legal), Accenture (commercial), PwC (financial) and Diligize (IT).